"Millions are in uproar in Cairo. Rumour is they heard our new spring collection is now available online".
This was the tweet by Kenneth Cole, a successful American designer famous with his controversial marketing campaigns that are often not even run because of their biased nature. He is unusual in that he writes them himself.
Thousands complained across the world and KC had to apologize:
"I have removed this morning’s tweet. Please visit this link to see my apology. http://on.fb.me/fCSf5Z -KC"
This tweet was retweeted 100 times and probably seen by thousands of people. So did it actually damage KC's reputation?
Certainly not! I think that was a great viral campaign: linked to the biggest issue in the world, controversial enough to create uproar but not catastrophe. The result: everybody's talking/ tweeting/ facebooking/ blogging about it! Well done!
No comments:
Post a Comment