Eco-friendly tourism: is it possible?

Today I participated in a facilitated discussion with other students. The topic was very interesting: eco-friendly tourism. To be honest I never actually thought about it even though I go on holiday quite often.

The discussion was really interesting and made me think: is eco-friendly tourism really possible?

Considering the fact that building a hotel or a resort already causes damage to nature, how could a resort be eco-friendly? Or if it is in terms of enery-saving, low carbon etc. then what about its suppliers? or employees? does such a resort exist anyway?

Certainly yes. For instance, in Bulgaria there is the so called "village tourism" where visitors live in ancient small villages preserved during the centuries. There are no cars or modern roads and the idea is simple: back to basics. Of course houses are well equipped with everything but people just escape from big cities' life, all the noise and stress. And the resort is apparently eco-friendly!

However, is this possible when it comes to contemporary resorts? I think it is the norms of the society in which organisations operate that influence the environmental impac, i.e society should become environmentally friendly in order to create a sustainable world.

Strategy and Objectives: which one comes first?

Recently I had an argument in university with some of my classmates about whether strategy or objectives come first in a PR plan. It was a long argument, my classmates even looked at books to find the answer and interestingly enough there were different versions in those books we found.

I personally think that strategy comes first - it's the whole lot, the meta message, isn't it? It's the big picture of everything, the whole sense. Every sense is formed by many little "senses" so to say and these are the objectives - things we want to achieve. What do you think?